LYCRA FitSense® denim technology delivers a unique wearing experience powered by advanced innovation: A LYCRA® fiber core is wrapped with a temperature-responsive fiber, then covered with a cotton sheath for a classic denim feel. Then, heat is applied to targeted sculpting zones, activating the LYCRA FitSense® denim technology and "locking" those zones into place — no bulky seams or paneling required.

This patented denim innovation creates invisible compression in targeted zones, providing comfortable shaping, sculpting, and a personalized fit. It's a totally new wearing experience that puts the consumer's comfort and shape first.